Packaging design and lettering for Moustache Cookie Dough Tub.

Moustache is a milk and cookie bar with a huge passion for baking the freshest and yummiest cookies. After successfully opening multiple stores throughout New Zealand, Moustache was after packaging to launch their Cookie Dough into local supermarkets.

A ‘unique’ Cookie Dough that consumers can safely eat raw or bake into cookies, it was important that these points were made clear to the consumer. Just like their cookies in store, Mo Dough is made from quality ingredients, are handmade and aren’t mass produced. Hand lettering and illustration are used to reinforce the handmade nature of the product.

Packaging
Illustration & Lettering